The Psychology Behind Mobile Budget AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. Nevertheless, the specific variables that drive mobile pocketbook fostering are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, t
Case Study Retailers Driving Foot Traffic With Location Based Ads
The Psychology Behind Mobile Pocketbook AdoptionIncentives and benefits such as discount rates, cashback and commitment factors can be effective incentives for mobile budget fostering. Nevertheless, the specific aspects that drive mobile pocketbook fostering are still an enigma.Using the stimulus-organism-response (S-O-R) concept as a theoretical b